Want to Shorten the Buyer Journey
Want to shorten the buyer journey? Here’s how to do it! Understanding the buyer journey and how to manage it is critical to effective demand generation. The buyer journey encompasses every step a prospect takes leading up to a purchase decision—such as learning about the product or service, researching vendors, engaging with marketing content, speaking with salespeople, evaluating competitors’ offerings and price, etc.—and it continues after they become customers as companies strive to maintain high customer retention rates by delivering stellar customer experience. If you want to know want to shorten the buyer journey, visit the website now.